"problem-to-solution social computing"

IBM has had to change culture in order to be competitive.  Social computing was one mechanism by which they supported change.  Check out http://www.research.ibm.com/SocialComputing/WorldJam.htm  under the Social Computing Research Group at IBM.  In particular, the literally global view of the forum is quite an intriguing component of their forum.  I also think that the temporal limits used by IBM are important considerations -- 3 Days a month could be Innovation Jam for companies -- Problems-to-Solutions with incentives and other recognition in place. 

 

This may or may not be helpful, but I thought it was interesting in how IBM varied other components (time and representation) within their system of what I'll term "problem-to-solution social computing."